The Marketing Experience Podcast
In this episode, President and CEO of Strategic Profits Rich Schefren joins the Groove Team to discuss scaling and business strategy.
Groove Digital CEO Mike Filsaime, Groove President John Cornetta, and COO Matt Serralta enjoyed Rich’s stories and perspective as he shared some of his experiences, and learnings from writing his book “Internet Business Manifesto.”
This episode was recorded at Media Zone’s
podcast studio in Palm Beach County, Florida.
Timestamps:
0:00 – INTRO – Scaling a Company
4:28 – Build a business around your strengths and weaknesses
10:57 – Perfectionism
15:58 – Become a Founder
24:30 – Cost of Delay
30:56 – Manifesto Talk
33:51 – ‘You’ Diagram
36:43 – Marketing Stories
41:46 – Mike’s Journey
46:53 – Rich’s Analogy of Certainty
52:53 – Pluralize Verbs
54:50 – Scale Talk
57:57 – Iterations
1:00:56 – Agora
1:05:14 – Story about “a guy”
1:07:19 – Steve Jobs Trimming
1:10:11 – From Hustler to Founder
1:10:39 – OUTRO
VISIT https://groovepages.groovesell.com/a/eEtteZZ6Z9Ze
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